Audi Concept C: A Bold Return to Sports Cars With Production Plans Set for 2027

Audi has officially pulled the wraps off its striking new Concept C, a sleek two-seat sports car that previews not only a future production model but also the next chapter of Audi design. With the TT and R8 now out of the lineup, this coupe-turned-roadster couldn’t come at a better time for the brand.

A Show Car With Production Intent

Scheduled to hit showrooms in 2027, the production version of the Concept C will reportedly remain almost identical to the show car—save for the practical additions of door handles, sensors, and safety features. Built at Audi’s Böllinger Höfe facility, it could share underpinnings with Porsche’s upcoming electric 718 Boxster and Cayman successors, which are due in 2026.

A New Design Language

Helmed by Chief Creative Officer Massimo Frascella, Audi is embracing what it calls “radical simplicity,” focusing on clean forms and essential details. The Concept C channels design cues from Audi icons past and present—drawing inspiration from the TT, the R8, and even the legendary Auto Union racers of the 1930s.

The bold new look is headlined by a vertical rectangular grille, flanked by air-channeling elements and slim, four-element headlights that will become a brand signature across the lineup. Out back, horizontal slats replace the traditional rear window, integrating a center brake light and enhancing the minimalist profile.

A Coupe and Roadster in One

While it looks like a classic coupe at first glance, the Concept C doubles as a roadster thanks to an innovative two-piece retractable roof—an Audi first. The system works much like the Porsche 911 Targa’s, sliding neatly beneath a rear hatch when not in use. The design blends the elegance of a hardtop with the freedom of open-air driving.

Dimensionally, the Concept C is closer in size to the R8 than the TT. It measures 178 inches long, 78 inches wide, and stands 50.3 inches tall, with a wheelbase of 101.1 inches. At 3,726 pounds, it nearly matches the weight of the old R8 Spyder.

Electrified Performance

Although Audi hasn’t confirmed exact specs, the concept is built around an 800-volt electrical system designed for ultra-rapid charging. Both rear- and all-wheel-drive configurations are reportedly under consideration. If linked to Porsche’s 718 replacements, expect a strong emphasis on driver engagement to accompany the EV powertrain.

Inside the Minimalist Cabin

The interior carries forward the exterior’s “less is more” philosophy. Audi describes it as “shy tech,” where technology hides until it’s needed. The centerpiece is a 10.4-inch infotainment display that neatly folds into the dash when not in use, echoing older Audi models. Real metal switchgear, anodized aluminum details, and cloth upholstery replace the glossy plastics and leather trim that often dominate modern cabins. Even the steering wheel badge is crafted from solid metal.

More Than Just a Sports Car

The Concept C isn’t only about filling the sports car void—it’s a signal of Audi’s next design direction. Elements such as the new grille, light signature, and refined material choices will soon filter down into the broader lineup, from sedans to SUVs. Audi has already pledged to abandon fake exhausts and to improve cabin quality, a move aimed squarely at regaining ground lost to BMW and Mercedes.

Looking Ahead

With the production version locked in for 2027, the Concept C represents a fresh opportunity for Audi to reignite passion among enthusiasts while redefining its brand identity. Whether buyers embrace an all-electric sports car over traditional gas power remains to be seen, but one thing is certain—the Concept C shows Audi hasn’t forgotten how to build a head-turner.