$610K Rolls-Royce Cullinan Upgrade: Subtle Luxury Meets Bold Customization by Urban Automotive

The Rolls-Royce Cullinan Gets a Sleek, Understated Makeover

The Rolls-Royce Cullinan is no stranger to over-the-top transformations—tuners like Mansory have turned it into a carbon-clad spectacle more than once. But British firm Urban Automotive took a different route with its latest widebody Cullinan, debuting at the Goodwood Festival of Speed. Instead of flashy theatrics, they went for refined aggression.

Carbon Fiber, But Make It Classy

Urban Automotive’s upgrade isn’t just a few bolt-ons—it’s a full reimagining with over 40 custom parts. The result? A Cullinan that’s both luxurious and meaner-looking, without screaming for attention. Highlights include:

• A smooth carbon fiber hood and a sharper front fascia

• Vertical LED daytime running lights and a darkened grille for a moodier vibe

• Flared wheel arches and carbon side skirts for a planted stance

• 24-inch UV-8 forged black wheels wrapped in Yokohama Advan Sport rubber

• A rear carbon bumper, diffuser, and subtle spoiler—because even a Rolls can use a little sportiness

The Price? As Bespoke As the Build

The standard Cullinan Series II starts at around $406,000, but Urban’s widebody package kicks off at $610,000—and that’s just for the exterior. Want a fully customized interior? They’ll happily reupholster the seats, redesign the steering wheel, and add whatever luxe touches your heart desires (though they’re keeping those prices under wraps for now).

Then again, if you’re in the market for a Cullinan, cost probably isn’t your biggest concern. It’s about making a statement—and Urban Automotive proves you don’t need neon colors or wild body kits to do it. Sometimes, the quietest upgrades speak the loudest.